#76: Building a Successful Fitness Business - Devan Gonzalez

Keywords

personal training, entrepreneurship, fitness, mindset, referrals, business growth, discipline, motivation, client relationships, Strive 11 Fitness

Summary

In this conversation, Aaron Parry interviews Devan Gonzalez, a successful personal trainer turned entrepreneur, who shares his journey from starting as a personal trainer to launching his own gym and fitness franchise, Strive 11 Fitness. Devan discusses the importance of adaptability, building client relationships through referrals, overcoming imposter syndrome, and the significance of mindset in achieving success. He emphasizes the need for discipline over fleeting motivation and how lessons from fitness can be applied to business. Devan also provides insights into creating a unique business model that addresses common issues in the fitness industry and offers advice for aspiring entrepreneurs.

Takeaways

• Devan transitioned from personal training to entrepreneurship by following his passion.

• Building a client base through referrals is crucial for success.

• Adaptability and authenticity are key traits for personal trainers.

• Imposter syndrome is common, but can be overcome with experience.

• Networking and learning from others can accelerate success.

• Your perspective on reality can limit your potential; be open to possibilities.

• Mindset is foundational to achieving goals; know your 'why'.

• Discipline is more important than motivation for long-term success.

• Lessons from fitness, such as delayed gratification, apply to business.

• Creating a unique business model can solve common industry problems.

Sound Bites

"I launched a six figure in person."

"I did zero marketing."

"You have to be adaptable."

Chapters

00:00 Introduction to Personal Training Journey

04:04 Building a Successful In-Person Training Business

07:04 The Power of Referrals and Authenticity

09:50 Overcoming Imposter Syndrome

13:15 The Importance of Adaptability in Training

16:03 Mindset Shifts and Networking for Success

19:11 Lessons from Failure and Growth Mindset

30:41 Developing a Strong Mindset for Goals

33:11 The Role of Motivation vs. Discipline

35:51 Navigating Ups and Downs on the Journey

37:55 Sustainable Changes vs. Quick Fixes

40:06 Translating Fitness Lessons to Business

47:03 Creating a Unique Business Model

54:37 Turning Passion into a Scalable Business